Elite and scarcity marketing tactics should be applied to Christian evangelization. In a world obsessed with individuality and exclusivity, it would be a brilliant move. Heaven is the ultimate exclusive club. Go ahead, just try to get in on your own. Nope. You already have an invitation, but you need to act upon that invitation. You have to accept it. You know, RSVP. The time to respond to the exclusive invitation does, however, have an expiration date. It’s just that you don’t know what that date is.